Design Challenge
Avoiding glare and shadows: Glass façades create strong reflections. Without precise beam control, glare and light spill are inevitable; rear display zones are also at risk of being underlit.
Diverse garment materials: Accurate colour rendering and consistent CCT are essential to reveal textures like wool, down, leather, and velvet.
Zoned lighting atmosphere: Entry needs to attract attention; window displays require high brightness; the interior should offer a soft, comfortable browsing experience with clear transitions.
Ceiling system complexity: Combining recessed lights, track systems, hanging elements and fire safety devices demands aesthetic coherence and modular flexibility in lighting design.
Product Solution
AMI Downlight Zoom
Deep-recessed downlight with motorized zoom (12°–55°)
Low UGR, high consistency (SDCM ≤ 3), CRI options: 92 / 95 / 98
Compatible with Bluetooth MESH, DALI, DMX dimming modules
Applications: Flexible display zones, spatial highlights, wall-wash transitions
Justification: Visually minimal yet optically versatile—ideal for ever-changing exhibition layouts
Boutique Retail Store
Retail
2018
China
Shanghai
URBAN RENO features a clean and minimalist store layout, with large white walls and reflective glass façades. Most garments are in neutral or subdued colours, accented with a few bold pieces (e.g., red, yellow). The space feels cohesive and visually clear. Display is mainly horizontal with clear main aisles. Floor-to-ceiling glass and brass framing further enhance the sense of spaciousness.
Boutique Retail Store
Shanghai
Product
Ami
Telescopic focusing with variable beam angles from 18° to 45°.
Filter zoom with interchangeable magnetic filters for circular or elliptical beams.
Multiple filter ring colours to match interior décor.
Convertible recessed light — extend and tilt for flexible aiming, like a track spotlight.
Adaptable optics to meet diverse interior lighting design needs.
Applications
